Fashion Clubwear is an Australian manufacturer, designer and supplier of Schoolwear, Workwear, Sportswear, Corporate wear and Leaver Garmets. FCW was established in Melbourne in 1980 and have their own in-house embroidery, sublimation, screen-painting, design and manufacturing facilities. FCW controls all aspects of the supply design and manufacturing of products.
Fashion Clubwear approached Atlasopen to help with the following:
- Boost their digital presence through online channels including Google and Facebook
- Conduct a site audit to discover opportunities to optimise the site and it's pages
- Undertake keyword research to uncover top search results in FCW's niche and determine viability to rank
- Devise an overarching digital marketing and SEO strategy based off the site audit and keyword research
- Implement strategies with the view to outrank competition and drive organic results
- Customise look and fell of pages for mobile and desktop whilst optimising them for SEO
Strategy & Implementation
We developed and devised a unique digital marketing and SEO blueprint based on FCW's business model and industry. Using our research and analysis we were able to identify a definitive strategy to cut through chaos and get onto driving results.
As we continue to work with FCW to build on their digital marketing strategies and drive further new business we work to optimise their site and other digital assets.