OPTG ('On Point Training Group')

Offering a variety of First Aid Courses, OPTG delivers First Aid training in partnership with Allied Training Pty Ltd.


Allens Training

OPTG is a Melbourne based training company specialising in first aid courses, first aid refresher courses, CPR training courses, CPR refresher training courses and emergency management courses.

OPTG approached Atlasopen to help with the following

- Redesign and develop a new website to refresh the brand and strategy behind the business

- Develop a booking system to enable customers to book into courses

- Provide a comprehensive review and on-going strategy for implementing digital marketing activities

- Implement digital marketing strategies including Search Engine Optimisation ('SEO') including keyword research and implementation of keyword research for on-page and off-page SEO

Other further work provided by Atlasopen includes

- Implement and run Facebook & Instagram ad strategies including detailed content creation and ad targeting across target audience types

- Create new site pages and a backlink strategy for better Search Optimisation